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THE IMPORTANCE OF WORDS
What are words? What is language? Why are they important?
One of the great paradoxes of education is that as we climb the ladder of learning, we keep narrowing our vision. It is called specialisation.
So, some of you will become finance MBAs and bore the hell out of this world with your pivot charts. Some will become marketing consultants and spend half their working week in preparing presentations and the remaining half in coming up with new management jargon. There will be many who will specialise in human resources. You will think of new ways to spend the management budget on bonding at an offsite, but you will also wonder why employees are never happy when they are back in the office. You will plan another offsite and the cycle will continue.
But the world is not only about complicated Excel sheets, or inventing management jargon that will become the butt of jokes. It is about learning, and we learn through words.
The media landscape today - be it mainstream media or social media - is like a battleground. Instead of a resplendent sunrise, we see the bright red blood of those who have lost the war of words. The winner is often who shouts the loudest, not the one who makes the most sense.
Which perhaps explains why a Salman Khan movie with little or no story credentials makes Rs 200 crore across 3,000 cinema halls while a Katiyabaaz struggles to find a mainstream release. It also explains why we still remember with fondness the greatest poems of Gulzar, Shahryar, Sahir and Kaifi in the times of Chaar Botal Vodka, and Hookah Bar.
It is significant because it is words and our ability for verbal communication that define us as the human species, and set us apart from the rest. Alarmingly, we are fast losing the ability to communicate, and it is making us stupid.
I am not making this up. In a study published last week in The New Scientist, psychologists said that between 1930 and 1980, human IQ rose three points. But since then, it has dropped 1.5 points, and it is falling further. By 2050, scientists say, our IQ is slated to fall 1.3 points more. A Dutch study last year was even more dark - it said humans have lost 14 IQ points since the 1900s. There may be various factors at play here, and statistically, it would be impossible to pinpoint one reason.
My feeling (and I may be completely wrong) is that new avenues of media are doing just that to us. Or, rather, we explore new media that way.
We scan, we don't read.
We look, but we don't observe.
Our media universe is now restricted to 140 characters and video-driven status updates.
We use jargon. A lot of it. But it gives us no context, and without context and the consequent consciousness, we are not human anymore.
This is the paradox I was referring to at the beginning - that we are becoming a more and more information-heavy society, but we are also Knowledge-Lite. We know more, but we are aware of less. We know things happen; we just don't know, sometimes, why or how they happen.
Which is why, as future nation-builders, it is important for you and your generation to keep knowledge alive. And for that, we need words.
We need words that communicate, not obfuscate.
We need words that open minds, not close doors.
We need words that simplify our lives, not complicate our existence like our tax laws.
We need words that bring us closer, not distance ourselves like four friends with smartphones in an expensive restaurant who are more interested in Instagramming their food than in talking to each other.
I could not give a profound speech on the media in India, and for that I offer my apologies (for not writing a speech, that is, and not for the state of our media).
However, as you enter the world of entrepreneurship or corporate megastructures, you will realise that the difference between a VC funding of $10 million and being rejected is always ideas, and how you communicate that idea with words. You will realise that the difference between retaining a top-class employee and losing her to a competitor is not just by paying her more, but also by making her feel good working there. And you can only do that with words.
Your words ultimately define you. Today, I urge you define it well.